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RPM TV Website | April 10, 2021

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Jaguar – the death of a C-segment

Jaguar X-Type
Adam Schoeman

Jaguar X-Type

Being quite the Jaguar fan, the British carmaker has had me – along with many others – excited for some time now about the prospect of a new C-segment contender.

That it has been in developmental pipe line for some time is well known, but when we’ll be able to see the car on the road has been impossible to determine. There were rumours of a 2013 release, but it was all rather vague. Now we finally have an answer, but it isn’t a good one.

It seems the introduction of the new X has been put on hold, largely due to the disappointment that was its successor – the X-Type. On the other hand, the highly successful XF will continue to be produced, with a possible all-new model to be released in 2015. This, of course, means that we won’t be seeing any new X’s next year.

The C-segment is a highly competitive space, with the C-Class especially doing extremely well. If you can crack this market then – a market which is quite substantial – then you’re set for a promotion for sure. Fail, however, and the impact on your company can be very high indeed. While there may be great anticipation surrounding a new X, we think that treading carefully in this market is certainly wise.

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