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RPM TV Website | March 28, 2024

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Freelander name nearing its end

Land Rover Freelander 2
Adam Schoeman

Sources inside Land Rover are saying  the firm will be undergoing a name refresh, in an attempt to smooth out some of the confusion surrounding the many different Land and Range Rover models.

The biggest change will be the complete disappearance of the Freelander name, which will instead be badged similarly to the American models, where the Freelander badge has not existed since 2006.

In the States the Freelander has been known as the LR2, while the Discovery has always worn the LR4 badge.

It is not known if these exact designations will be retained, but what is certain is that the Discovery will be the centrepiece in the Land Rover stable, and that its name will probably act as the root for the new Freelander.

Range Rover probably has the most complete line-up so far, with its  Range Rover, Range Rover Sport and Evoque models. Rumours are that the new Land Rover will also feature two different versions of the Discovery, as well as five and seven-seater version of the Freelander.

There is also the possibility of a shorter, urban model that will be based on a trimmed Evoque chassis. If given the green light, it will wear a Land Rover badge and compete more closely in the popular compact SUV segment.

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