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RPM TV Website | January 24, 2022

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Audi confirms Q8 luxury SUV decision

Audi Prologue concept
Adam Schoeman

Audi has confirmed that it will be targeting the faux-coupé SUV market with a new Q-range vehicle.

The vehicle in question will wear the Q8 designation and will be the most luxurious member of the marque’s SUV range, effectively making it the A8 of the Q range. It will enter a market that already has a strong set of competitors though, including BMW’s X6, the Range Rover Sport and the Mercedes-Benz MLC.

Apparently, the Q8 will attempt to differentiate itself from the competition by not drawing too heavily on the style of its more traditional counterpart. Instead the Q8 will look to the just-revealed Prologue concept for inspiration.

The Prologue is also meant to be the first step for Audi towards the A9; a super luxurious sedan that will link the luxury of the A8 to cutting edge styling.

This is the first of a potential five new Q vehicle range, which is set to include the Q1, Q2, Q4 and Q6. The move is hardly surprising, considering Audi expects 40 percent of its global sales to come from the SUV segment.

The Q8 will be available in both petrol and diesel engines, offered in V6 and V8 flavours, and will probably mirror the engine line-up of the A7. It will also include a range-topping RS version, which will be powered by a twin-turbocharged 4,0-litre V8.

Audi has not penciled in a release date next to the Q8 yet, but we suspect that it will be eager to field the newcomer, so it should follow hot on the heels of next year’s all-new Q7.

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